Accountants for Influencers

Accountants for influencers

Brand deals, gifted collabs, affiliate links and platform bonuses — influencer income is real income, and HMRC increasingly knows exactly where to look. We keep it clean, claimed and calm.

Get started See pricing

Influencing has a tax problem nobody briefs you on: half your 'income' doesn't arrive as money. Gifted products, press trips, hotel stays and clothing sent in return for coverage can all be taxable at market value — while a genuine no-strings freebie isn't. Knowing which is which (and being able to show your working) is the difference between a tidy return and an awkward HMRC letter.

We work with Instagram, TikTok and multi-platform influencers at every size. Cash deals are invoiced properly, gifted deals are valued and recorded correctly, affiliate and bonus income is captured, and your expenses are claimed to the sensible maximum. And because platforms now report seller and creator data to HMRC, doing it right matters more than ever — see our post on HMRC's platform reporting rules.

How we help

Influencer income, done right

Brand deals invoiced & chased — professional paperwork brands take seriously
Gifted products handled — valued, recorded and reported only when they're actually taxable
Affiliate & bonus income captured — LTK, Amazon, TikTok bonuses, all reconciled
Expenses maximised — content props, travel for shoots, software, phone, home working
Self Assessment included — every stream on one clean return
Agency-ready numbers — clean books if a management deal or bigger contracts arrive

Why owners switch to us

Three things you get on day one

FreeAgent, included

Award-winning accounting software in every package — worth up to £330 a year. Invoicing, expenses, bank feeds and tax forecasts, with no separate subscription to pay.

About FreeAgent

Free business banking with Mettle

We've partnered with Mettle, by NatWest — a free business account built for the self-employed and small companies, with FSCS protection on eligible funds.

About Mettle

Funding when you need it

Our Swoop-powered funding portal matches you with loans, grants and finance from across the market — one search, real options, no obligation.

Explore funding

Questions

Asked all the time

Do influencers pay tax on gifted items?

If a product, trip or stay is received in return for content — under any agreement, formal or informal — it's generally taxable at its market value. Genuine unsolicited gifts with no obligation usually aren't. We help you draw the line correctly and keep the evidence.

I only have a few thousand followers. Do the rules still apply?

Follower count is irrelevant to HMRC — income is what matters. Once total trading income passes £1,000 in a tax year, the reporting rules apply whether you have 3,000 followers or 3 million.

Does HMRC really know about my platform income?

Increasingly, yes. Since January 2024 digital platforms have been required to collect seller information and report it to HMRC. Assume your platform income is visible and get ahead of it — cleanly declared income with proper expenses almost always beats the alternative.