Accountants for social sellers

Accountants for social sellers & course creators

TikTok Shop, merch drops, digital products, courses and memberships — where content becomes commerce, the accounting gets real. Stock, VAT, platform fees: all handled.

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Selling through social is proper e-commerce with a creator twist. There's stock to finance and count, platform commissions quietly clipping every sale, VAT that arrives faster than you'd think (physical product turnover races towards the £90,000 threshold much quicker than ad revenue does), and — for digital products and courses — place-of-supply rules that most sellers have never heard of.

We work with TikTok Shop and Instagram sellers, merch-dropping creators, and course and membership businesses. Your platform statements are reconciled against actual payouts, cost of goods and commissions are captured so you know your real margin, and we watch the VAT threshold so registration is planned, not panicked. Selling serious volume? That's often where the limited company starts to earn its keep.

How we help

Commerce numbers, minded

Platform statements reconciled — TikTok Shop, Shopify, Gumroad, Stan, Kajabi and friends
Real margins visible — stock, shipping and commissions tracked, not guessed
VAT watched & handled — threshold monitoring, registration and MTD returns when it's time
Digital product rules — courses and downloads sold abroad, treated correctly
Stock funding — finance a launch through our Swoop portal without betting the channel
Self Assessment or company accounts included — whichever structure you're in

Why owners switch to us

Three things you get on day one

FreeAgent, included

Award-winning accounting software in every package — worth up to £330 a year. Invoicing, expenses, bank feeds and tax forecasts, with no separate subscription to pay.

About FreeAgent

Free business banking with Mettle

We've partnered with Mettle, by NatWest — a free business account built for the self-employed and small companies, with FSCS protection on eligible funds.

About Mettle

Funding when you need it

Our Swoop-powered funding portal matches you with loans, grants and finance from across the market — one search, real options, no obligation.

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Questions

Asked all the time

Do TikTok Shop sellers need to register for VAT?

Only once taxable turnover passes £90,000 in a rolling 12 months — but product sellers hit that far faster than ad-revenue creators because the threshold counts your sales, not your profit. We monitor it and plan registration before it's urgent.

How is selling courses taxed?

Course and digital-product income is trading income like any other, but VAT place-of-supply rules for digital products sold to consumers abroad add complexity once you're VAT-registered. We keep it compliant without over-engineering it.

TikTok reports my sales to HMRC — is that true?

Yes — digital platforms are required to collect and report seller information to HMRC. Clean, declared income with proper expense claims is the only sensible position now.