Accountants for YouTubers

AdSense, sponsorships, channel memberships, affiliate links and merch — a real channel has five income streams before breakfast. We reconcile all of them and keep HMRC (and the IRS) off your back.

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YouTube pays you like a media company and taxes you like a small business — and the gap between those two catches people out. AdSense lands in dollars-converted-to-pounds with US withholding rules attached, sponsorships arrive on 60-day agency terms, memberships and Super Thanks trickle in monthly, and the merch store runs on another platform entirely.

We work with YouTubers from first monetisation to seven-figure channels. Every stream is reconciled in one place, your W-8BEN is filed so the US stops taking a cut of your American views, and your tax bill is a number you watch all year — not a January ambush. When the channel gets big enough that a limited company pays, we'll show you the maths and make the switch.

How we help

Channel finances, handled

Every income stream reconciled — AdSense, sponsorships, memberships, affiliates, merch
W-8BEN sorted — claim the UK–US treaty rate and stop losing up to 30% of US earnings
Sponsorship invoicing — professional invoices, chased automatically through FreeAgent
Kit & studio claimed properly — cameras, lights, editing rigs, software, home studio
Self Assessment included — prepared, checked and filed, every year
Ltd company timing — modelled with your numbers when the channel outgrows sole trader

Why owners switch to us

Three things you get on day one

FreeAgent, included

Award-winning accounting software in every package — worth up to £330 a year. Invoicing, expenses, bank feeds and tax forecasts, with no separate subscription to pay.

About FreeAgent

Free business banking with Mettle

We've partnered with Mettle, by NatWest — a free business account built for the self-employed and small companies, with FSCS protection on eligible funds.

About Mettle

Funding when you need it

Our Swoop-powered funding portal matches you with loans, grants and finance from across the market — one search, real options, no obligation.

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Questions

Asked all the time

Do YouTubers pay tax in the UK?

Yes — once your total channel income (AdSense, sponsorships, memberships, affiliates, merch) passes £1,000 in a tax year you normally need to register with HMRC and file a Self Assessment. YouTube income is trading income, not a hobby, once it's earned with any regularity.

Why is YouTube withholding tax from my earnings?

Google must apply US withholding to earnings from US viewers. Without valid tax info it can withhold up to 30% — but UK creators who file a W-8BEN claiming the UK–US treaty typically reduce withholding on AdSense royalties to 0%. We'll help you file it correctly.

Can I claim my camera and editing software?

Yes — equipment, software subscriptions, props, a proportion of home studio costs and more are allowable when used for the channel. Our creator expenses guide covers the detail, including the everyday-clothing trap.